WeatherTech
Simplifying a complex vehicle-fitment ecosystem
WeatherTech is a leading manufacturer of automotive accessories, offering thousands of vehicle-specific products across a highly complex catalog of SKUs, configurations, and fitment requirements.
I led creative and UX direction for the redesign and replatforming of WeatherTech's multi-region ecommerce experience on Salesforce Commerce Cloud, helping transform a technically complex shopping experience into a more intuitive and scalable product ecosystem.
Challenge
Shopping for WeatherTech products requires customers to navigate a vast catalog of vehicle-specific products, often with multiple compatibility requirements and configuration options. The experience needed to help users quickly identify the right products for their vehicle while supporting regional differences, evolving product lines, and large-scale catalog management.
Strategy
Our strategy focused on reducing friction throughout the purchase journey by making fitment and product selection easier to understand.
We introduced a custom Shop My Vehicle experience that immediately tailored the shopping journey to each customer’s vehicle, helping surface relevant products while eliminating unnecessary complexity.
To support the catalog's breadth, we developed seven custom product page templates, each designed around different product types and information needs. This ensured customers encountered the right content, specifications, and decision-making tools at the appropriate point in their journey.
Impact
The redesigned experience delivered meaningful improvements across customer acquisition and conversion metrics:
20% increase in orders
More than 75,000 new customers acquired
More than 260,000 orders processed
Over 5 million site visits supported
Role
I led creative and UX direction for the redesign, providing hands-on design leadership across experience strategy, interface design, and design system development. I partnered closely with stakeholders and developers throughout the project lifecycle, from proposal and planning through implementation and launch.
Mobile experience
Product Detail Page
Homepage sections
All Products listing page
Cart and Checkout page (Authenticated User)